Now
Updated April 2026 — Kochi, India
Work
Leading the Social Media team at Entri. Eight years building the operation from scratch — YouTube, Instagram, Facebook across five languages. Still finding things worth fixing.
Building
Tools that replace hours of manual work with something that just runs. The pattern is always the same: spot the thing nobody should be doing by hand, build the thing that makes it invisible. Most recently: StoryDash — real-time Instagram story monitoring for 25+ pages with automated hourly reports to the team. More coming.
Reading
യന്ത്രം — മലയാറ്റൂർ രാമകൃഷ്ണൻ
Watching
Project Hail Mary — stayed with me longer than expected.
Thinking about
What it means to build things that work while you sleep. Not productivity in the hustle sense — more like: design the system once, set it in motion, and come back to results. The gap between idea and working tool has never been smaller. I want to close it further.