About
Heading Social Media at Entri.
Eight years building the social operation from scratch — YouTube, Instagram, and Facebook across 5 languages. Joined when the company was 13 people. The team is 42 now.
Somewhere along the way, the problems got too big for spreadsheets. So started building tools. Dashboards that track everything in real time. Monitoring systems that catch issues before anyone notices. Reports that go out every morning without anyone sending them. That side of the work has become just as natural as the marketing.
B.Tech in Computer Science, which mostly sat unused for years. Turns out it didn’t go anywhere.
Films are something taken seriously. Not as a hobby — more like a way of thinking. The technology side keeps pulling too, especially where it quietly changes how people live and work.
Still figuring out what all of this adds up to. But the direction feels right.
Writing — I document the tools I build and the problems they solve: what vibe coding means for non-developers, automated OKR lead reports, Instagram story monitoring at scale, and Chrome extensions via vibe coding.
Reading and watching — I track books and films that stay with me.